A strong online business model, centered by a customer-targeted website, enables companies to interact directly with consumers, sell more products and services, and build their brand. For the web to enable brand and industry success, you must have a website that is search optimized and drives action. To maximize the effectiveness of website action paths, it’s important to analyze and define every aspect of your business in the same way you establish, evaluate, and align your brand positioning. The symbiotic relationship of developing brand positioning and website in tandem is not only cost and time effective—it will improve both.

More than just building results-generating websites, the Overland Agency looks holistically at companies and develops strategies that incorporate Internet marketing campaigns, organic and paid search, and customer and partner communications. Branded Paths to Action (BPA) lie at the heart of this process. Brand building and conversion begin at the first encounter with the brand, whether that’s from a search response, a press release, or other communications. Every click after that should zero in on the specific information that delivers the visitor to a conversion point—such as purchasing a product, signing up for a forum or an e-mail newsletter, or downloading a whitepaper or podcast. These actions turn an anonymous visitor from a statistic on your tracking software to a known person in your leads database for your ongoing permission-based marketing programs. The core of such a strategy is a Smart Website.

A Smart Website is dynamic—reshaping its content from the cue of a search term, the click of an online add, an article, or other entry points—thereby increasing relevance to visitors. Fewer visitors leave your site, increasing conversion rates. A well-designed BPA strategy and Smart Website speak clearly and directly to your audience. A well-designed, information-rich website drives conversions while sustaining and building relationships.

It is crucial to find an Internet marketing partner who understands the variety and complex segmentation of your market. Overland is an interactive advertising agency with experience and success in both B2C and B2B worlds. The diversity of our clients keeps our strategic and creative development at a level that is recognized internationally. Our interactive focus drives us to explore successful new technologies for marketing companies online.

The Overland Agency creates proven results that are backed by a rock-solid, three-stage process: Strategic Planning, Creative and Web Development, and Marketing Execution. Our agency has deep experience in melding powerfully effective brand alignment with sales-producing interactive execution.
Contact us to see what we could do for your company.