Overland Agency | Interactive Advertising Agency - Web Development - A Process to Successful Online Strategies

Julie Byun, VP Operations

Contact me to discuss how we can make sure that your next interactive project will stay on budget and be completed on time.

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503.963.8502 x.116

A Four-Step Process for Brand and Web Strategy Development

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)

Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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A Process to Successful Online Strategies

Comments 0 Recommend Updated 48d 6h ago

Driving action online requires proven business strategies—effective thinking and execution that compels web visitors to commit to a conversion path. Every client's website needs and goals are specific to them. To efficiently develop that website that meets all business needs it's necessary to follow solid strategic, creative and technical process:

Discovery phase
Develop business and brand online goals
Creative development (design and messaging)
Build documantation (IA, wire frames and functional specifications)
Content development (copy, images, rich media)
Engineering/programming phase
Quality assurance, test and debug
Final review
Launch
Ongoing analytics reviews and reporting

For more information on our process register for our whitepaper on brand and web strategy.

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