User behavior on each website is also a key element of increasing traffic and improving conversion. Analytics allows us to view site behavior and tie in campaign tactics with user paths through the website:
- Visual path analysis
- Custom audience segmentation
- Custom reporting
- Onsite advertising reports (analysis of self-promotional banners)
- Search engine reports
- Navigation and path reports
- Content analysis
- Campaign reports
- E-mail campaign reports
- Custom campaign reports
Of particular importance will be looking at drop-off points as well as the most popular content that can be leveraged to test calls to action (conversion).
We can work with most analytics tools on the market that provide cookie-based tracking of unique visitors and conversion goals.