“Free stripes” is a viral campaign for adidas that launched
in August 2009 in time for back to school and will run through the 2009 holiday
season. Adidas customers get great deals, can share it with friends and win
free shoes — hence Free Stripes.
The task that adidas came to Overland with was to get more people
into their stores and spend money.
We created the campaign Free Stripes that grows virally and
has been successful in getting people into the stores. Initially the traffic to
the site was successfully driven through in-store promotions and word of mouth,
but we are launching pay-per-click and mobile campaign to boost traffic for the
Holiday season.
This is how the site works: You enter in your email address,
enter zip code, hit submit. You can now print a coupon and you can invite your
friends, with a personalized message, to join in on the savings. If five of
your friends sign-up, print the coupon, and use it, you win a free pair of
shoes. Sounds simple? It is.
Building the engine that tracks customers and their friends
so we could accurately reward those that hit the requirement for free shoes was
a little more complicated. But thanks to our experienced engineering team it
was built in record time and is running as planned. Customers are in the stores
using the coupons and free shoes are awarded.
This Project Won:
- 2009 Davey Awards: Silver Award for Retail Website