A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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What Our Clients Say
“Overland’s ability to match design to the clean and sophisticated Y-3 brand, and their ability to consistently deliver a flawless technical execution on extremely tight turnarounds cemented our relationship, and we look forward to continuing our relationship in the future.”


Kadie Casey
GMS/Creative, Department Head, adidas International


“We knew we had the most innovative products. Overland helped us rethink how we told our story and positioned our brand within the education community. Our website is a primary resource for our sales force and in every way articulates who we are as a company.”

David Solomon
VP of Marketing,LightSPEED


"We needed an online campaign that quickly and effectively delivered the key message— that Suitcase Fusion is the powerful combination of our Suitcase and Font Reserve products, and the industrial strength font management tool creative professionals demand. Overland captured the essence of the product and nailed the creative, which is driving upgrades and new sales. We’re very excited about the success they’ve achieved.”

Kevin Hurst

VP, Marketing, Extensis

"We picked the Overland Agency after sending RFPs to several leading Northwest agencies. Overland clearly understood the brand and marketing strategies needed, and presented us with an outstanding proposal. The Overland Agency was chosen to complete the complex web-development project based on its extensive brand development experience, in-depth knowledge of Internet marketing and track record of aesthetically sophisticated execution."

Walter Moberg
President, Moberg Fireplaces


“The partnership between Yohji Yamamoto and adidas has become as successful in innovative sportswear design as in the sportswear business. Our ongoing opt-in e-newsletter campaign is an integral part of that success. In our Y-3 HTML newsletters we promote the brand and inform our customers of new styles and campaigns. We needed a partner that would understand the sophistication of the brand, understand the need to meet crazy deadlines and partner with our IT for a seamless technology execution.”

Liad Krispin
Public Relations Manager, adidas Y-3


“Thanks to the brand alignment and web solutions we accomplished in collaboration with the Overland Agency, Doxus today more confidently refers prospective clients to our URL, to weigh our offerings. Our brand now represents the company powerfully, persuasively and accurately.”

Theo Downes-Le Guin
Principal, Doxus


“The Overland Agency sat down and spent time, listened to the nature of the clients that we serve, what the products were, and what we gave to the market. But more important to me, listened to the vision of the leadership of our company and was able to take a look at creative and new approaches to our existing markets and the way to build on that vision.”

Mark Wysong
CEO, Dolphin Software, Inc.


“Our agency search started with about 24 different companies, of those we invited about 14 or 15 to submit materials, and then called in five companies. The Overland Agency was identified pretty quickly as the company that we most wanted to partner with. Primarily because they were the best fit to our corporate culture and our business model, and they seemed to understand our technology focus better then any of the other more traditional agencies.”

Ken Pace
Director of Marketing, Synetics Solutions


“The launch of Suitcase Fusion is a big milestone for us — and for our customers who rely on our professional font management solutions. Overland succeeded in delivering the message in a creative way that allowed us to achieve success with Suitcase Fusion.”

Brad Dunzer
Web Marketing Manager, Extensis


“A whole new, sophisticated e-commerce website was only a small part of our mission. We needed an agency partner who could take us to the next level in innovative marketing over the next five years. The Overland Agency by far had the best strategies for our current business and our future, and even suggested and developed for us a new business model that promises to be very lucrative.”

Chris Campbell
President, Campbell Pet Company


“The Standard picked the Overland Agency to build the GoRachaelGo website because the marketing/web group offered the best creative and technical solutions to build an online presence to capture the spirit of Rachael’s quest.”

Josh Logan
Strategic Communications Supervisor, Standard Insurance Company


"The success of the project showed in the materials we presented to our target audience. But the exciting interactive demos also motivated us internally to arrange an "Oscars Ceremony" honoring our employees who participated on-camera in the campaign. In the high-tech industry at the end of 2001, we were fortunate to be able to put smiles on people’s faces with this campaign!”

Linda Atwill,
Marketing Manager, Tektronix, Inc.


“We needed an agency partner that understood our strategic and brand goals, but which also had a superior knowledge of our target audience — teens and their parents. We chose the Overland Agency because they brought all that to the table.”

Diane Ziel, Marketing Manager
KC Distance Learning, Inc., Keystone’s parent company


“The new brochure that the Overland Agency produced has been very well received. It gives parents important information on how to identify the signs of childhood depression, how to talk to kids, and how to seek help to prevent these tragic deaths. Parents in Oregon need to read and use this vital information. I believe it will help save lives.”

Dr. Kirk Wolfe, M.D.
Child/Adolescent Psychiatrist