“We
knew we had the most innovative products. Overland helped us rethink
how we told our story and positioned our brand within the education
community. Our website is a primary resource for our sales force and in
every way articulates who we are as a company.”
David Solomon, VP of Marketing
LightSPEED Technologies
URL: www.lightspeed-tek.com Client:LightSPEED
Technologies is the number-one provider of innovative classroom
amplification technology. Proven to increase student achievement, their
wireless systems use cutting-edge infrared technology to evenly
distribute the teacher’s voice throughout the class. LightSPEED’s
mission is to improve the learning environment for all children in any
classroom.
Challenge:LightSPEED’s challenge was to
change their company’s focus from technology to education. To do so,
they needed a brand overhaul, a new website, and a product launch
campaign. LightSPEED also needed new marketing materials to help their
sales team drive business with school superintendents, principals,
teachers, parents, and district planners.
Solution:Overland
developed a powerful, search-optimized, lead-generating website that
highlights their education solutions, product benefits, and the
LightSPEED success story. This includes a new visual brand language for
the company, as well as slogans, taglines, and copy. To launch their
new campaign, Overland created sales collateral and presentations, a
whitepaper, and trade show booth branding.
Results:
LightSPEED
now has a cohesive brand message and an industry-leading website that
demonstrates the benefits of its classroom amplification products. The
LightSPEED sales force has the right tools to compete in its industry
and drive business in school districts across the country. The company
is growing and the website supports the company’s new identity and its
future.
“Thanks to Overland,
our customers understand that we’re the leading provider of classroom
amplification solutions. Our website fully supports our brand, our
solutions, and our customers.”
David Solomon, VP of Marketing
LightSPEED Technologies