“Our agency search started with about 24 different companies, of those we called and invited about 14 or 15 to submit materials and then called in five companies. The Overland Agency was identified pretty quickly as the company that we most wanted to partner with. Primarily because they were the best fit to our corporate culture and our business model, and they seemed to understand our technology focus better then any of the other more traditional agencies.”

“The event that was the catalyst for the agency search was the fact that Synetics was preparing for a public offering and it was scheduled to happen on a pretty aggressive time frame. Synetics had existed as a company for about three years, was created in an acquisition. We had quickly developed a website and an identity, but never really had a cohesive look and feel; it never really gelled. Overland Agency was first invited to establish a new look and feel for our website. They executed a fantastic website in a very short period of time and then used that as the basis for numerous other marketing materials.”