“The
Overland Agency immediately understood that the Verdero brand embodies
the culture of baseball—the greatest American pastime. Everything about
the gear—the design and technology—is built for aggressive players in
peak competition. Our new website conveys that message and aligns the
brand with the heart of the game.”
Mark Kilgore
General Manager, Fila International
URL: www.verdero.com
Client:Fila
International is one of the oldest, most respected global athletic
brands, remembered fondly for bringing color to the sport of tennis in
the days of Björn Borg. In 2006, Fila launched its latest sports brand,
Verdero Baseball, targeting competitive baseball players at all levels
with shoes, equipment, and apparel.
Challenge:Fila
wanted to create a strong brand and web presence that captured the true
essence of baseball culture. They needed an experienced interactive
marketing partner with a deep understanding of sports marketing and
branding. Impressed by the Overland Agency’s history of award-winning
interactive work—including for such brands as adidas, Nike, and
Soloflex—Fila chose Overland to create the brand’s online presence.
Solution:Overland
worked in partnership with Fila to successfully design and build a new
kind of sleek-yet-serious baseball brand online. The Verdero website
provides competitive baseball players an inspiring, informative, and
unprecedented web experience, with a focus on performance, design, and
professional technology. Fila’s new baseball shoes achieved rave
reviews among Major League and college players; the new website tells
their story and embraces the soul of the game.
Result:Overland
built an alluring interactive website that allows players to
effortlessly dig deep into the technology that Fila and an acknowledged
Major League consultant-endorser used to produce real
professional-quality footwear and apparel. The online presence is a
brand-building tool that delivers on high standards of design and
functionality, also providing fulfillment through a back-end e-commerce
engine. The stylish site design supports the overall Fila brand, and
provided the new Verdero sub-brand an agile launch into the world of
baseball.
This project won: