Social Media and Online Marketing

Social Media Marketing (SMM) is fast becoming an integral part of every online marketing campaign. Though not a part of traditional Search Engine Marketing (SEM), SMM does share many of the same benefits, theories and techniques. The fundamental difference is that the target is not Google, Yahoo or MSN, but rather a shared relationship between the company and their clients.

While well known for increasing brand awareness, events promotion, online exposure and traffic generation, SMM can also be used as an alternate channel to increase sales and generate leads. The Overland Agency is adept at both building brands as well as leveraging SMM for conversions.

Social Media sites include: Digg, Reddit, Facebook, Twitter and blogs.