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Whitepapers on Marketing in the Digital World

Tue, 02 Mar 2010 17:15:32 GMT

Currently available whitepapers:

10 Steps to Achieving Higher Organic Rank

Wed, 03 Feb 2010 09:32:06 GMT

By Arve Overland, CEO

In this whitepaper are 10 useful ways the Overland Agency recommends to optimize your search positioning. In working with companies Overland Agency looks at these organic search optimization opportunities to significantly increase companies' search engine rankings. We are adept at working with each of the 10 strategies, and articulate for you the specific reasons for using each, and the methods for success of every tactic.
About 3/4 of the active U.S. online population uses search engines. (Nielsen/NetRatings)
Research shows 70% of visitors click on organic search links before they do paid listings.
The vast majority (up to 97%) of Google searchers don’t click past 3 pages (30 results).
40% of shoppers choose Google to locate stores and comparison shop.
In this in-depth whitepaper, we discuss prudent and ethical ways to improve your organic search ranking.

Download the 10 Steps to Achieving Higher Organic Rank Whitepaper

Process for Brand and Web Strategy Development

Mon, 28 Sep 2009 08:51:54 GMT
By Arve Overland, CEO + Executive Creative Director

Whether you cater to people in the Business-to-Consumer (B2C) or the Business-to-Business (B2B) market segments, your customer relationships begin at the first encounter with your brand— and today that often comes from an online action such as from a web-search response, online campaigns, social media marketing (SMM), news stories, press releases, or other online communications that drives visitors to your website. Every click from that brand encounter should prove relevant to your visitor and strengthen your brand.

Defining and developing a strong brand is not optional. And to develop a resilient brand, you must follow carefully crafted steps, checks and balances in a well-defined process. Branding is a science as much as an art form.

This whitepaper shares our proven process for developing and strengthening your brand and web strategy.

Download the Brand & Strategy Whitepaper

12 Tips to Increase Paid Search Conversion (PPC)

Wed, 03 Feb 2010 09:33:27 GMT
This whitepaper provides a foundational understanding of paid search marketing, or pay per click advertising (PPC), in helping to achieve business goals. The authors discuss 12 actionable tips that you can apply today to improve keyword, bid, and ad copy performance on the major search engines–Google, Yahoo!, and MSN–for that all-important visibility on the search engine response page.

Download whitepaper on Paid Search Conversion

Email Marketing Best Practices

Wed, 03 Feb 2010 09:34:31 GMT
By Arve Overland, CEO

Email marketing is one of the most cost-effective methods for creating and maintaining relationships with your customers. This whitepaper details the best practices for deploying successful email campaigns, including improving your open and click-through rates, leveraging targeting and segmentation, incorporating analysis for on-going refinement, and how to adhere to the CAN-SPAM act.

Download the Whitepaper on Email Marketing

Mastering Social Media Marketing, Its 6 Categories & 10 Benefits

Wed, 03 Feb 2010 09:35:54 GMT
by Greg Tozian, Chief Strategy Officer

Find out how companies are leveraging the six categories of social media marketing (SMM) and reaping the rewards by:

Increasing brand awareness and brand preference
Promoting company-related events/initiatives
Recruiting new talent and worthwhile business partnerships
Gaining online exposure in never-before-imagined outlets
Generating traffic to their website
Discovering alternative channels for increasing sales

Download the Social Media Whitepaper Today!

The Path to Determining Value Propositions

Tue, 02 Mar 2010 17:17:57 GMT
A whitepaper by Greg Tozian, Chief Strategy Officer and Arve Overland, CEO/Chief Creative Officer

Getting the brand “voice” of your company right by creating powerful, accurately executed value propositions and marrying them to the messaging and user experience of your corporate Internet presence is an absolute must. But how do you determine what your company’s right value propositions are for the industries (and their various job descriptions/personas) that you serve? This whitepaper, complete with process charts, will delineate a clear path for you to start the important work of crafting strong value propositions.

Download whitepaper on Value Propositions

Mobile & iPhone Applications

Wed, 30 Sep 2009 10:05:16 GMT

This whitepaper is a snapshot of some of the early successes that have arisen out of mobile applications for brands — now that they’ve been around in the U.S. for more than a year. We also examine some of the clear, frankly logical, best practices emerging in this exciting new field of marketing.

The Overland Agency, a member of the Apple iPhone Developer Program, has a complete, integrated process for developing and distributing innovative, action-driving applications for iPhone, iPod touch and other mobile devices.

If you’re contemplating developing a mobile app for you brand, we encourage you to download our whitepaper today.