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<title><![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - Writing Copy That Work Online]]></title>
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<description><![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - Writing Copy That Work Online]]></description>
<lastBuildDate>Wed, 08 Sep 2010 18:00:22 GMT</lastBuildDate>
<pubDate>Wed, 08 Sep 2010 18:00:22 GMT</pubDate>
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<title><![CDATA[Writing Copy That Work Online]]></title>
<description><![CDATA[Web sites, when written well, are deceptively simple. We craft our web copy to be brief, direct, and created to motivate visitor behavior. That takes a deep understanding of a brand and knowing the best way to drive action and get return on investment. We learn that in our in-depth discovery process. The copy must also be compelling, ultimately drive action among web-visitor/stakeholders, and improve your website’s search rankings.<br /><br /><br /><strong>Clear, concise and relevant</strong><br /><br />Many studies have shown that above everything Web visitors want to quickly (in about eight seconds) identify what a Web site is trying to communicate. Good copy is key. The majority of people “scan” Web sites, they don’t read every word like they do when reading a book. So, you had better be brief and clear. <br />]]></description>
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<pubDate>Fri, 23 Oct 2009 15:08:40 GMT</pubDate>
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