“The event that was the catalyst for the agency search was the fact that Synetics was preparing for a public offering and it was scheduled to happen on a pretty aggressive time frame. Synetics had existed as a company for about three years, was created in an acquisition. We had quickly developed a website and an identity, but never really had a cohesive look and feel; it never really gelled. Overland Agency was first invited to establish a new look and feel for our website. They executed a fantastic website in a very short period of time and then used that as the basis for numerous other marketing materials.”