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<title><![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - adidas Y-3 Buyers Campaign]]></title>
<link >http://www.overlandagency.com/fashion and apparel.aspx</link>
<description><![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - adidas Y-3 Buyers Campaign]]></description>
<lastBuildDate>Wed, 08 Sep 2010 18:04:31 GMT</lastBuildDate>
<pubDate>Wed, 08 Sep 2010 18:04:31 GMT</pubDate>
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<title><![CDATA[adidas Y-3 Buyers Campaign]]></title>
<description><![CDATA[Challenge: The Overland Agency discussed the Y-3 permission-based marketing program with adidas in fall 2004. Their agency partner was having problems meeting deadlines in a program that must rapidly respond to media and market incidents. Y-3 and adidas needed a nimble agency partner with design and web technology know-how. adidas agreed to produce their ongoing Y-3 Buyers Campaign through Overland. Each campaign consists of an HTML Newsletter and a Flash microsite. A decision to award Overland the contract would be made based on successful execution. Deadlines were tight, and with global content contribution, the changes many.]]></description>
<link >http://www.overlandagency.com/fashion+and+apparel.aspx</link>
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<pubDate>Tue, 06 Jan 2009 21:28:01 GMT</pubDate>
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