http://www.overlandagency.com/email marketing campaigns.aspx Thu, 09 Sep 2010 10:15:09 GMT Thu, 09 Sep 2010 10:15:09 GMT en-us
Email marketing can encompass a wide range of strategic tactics that leverage opt-in opportunities to drive action through an online sequence that begins at the recipient’s Inbox. Enewsletters, special offers, auto-generated communication triggered by a customer action or event and even thank you emails sent post transaction are all crucial touchpoints with your market that must be carefully considered.

Thus, a critical key to success is establishing and maintaining brand trust–a trust that begins at the first point of contact and must be built through every click-through consistent brand messaging and value proposition. At the Overland Agency, we call this the Branded Path to Action (BPA).

Permission-based email marketing campaigns are particularly adept in:

• Maturing leads and potential customers through the buy cycle
• Creating cross-sell and up-sell opportunities that increase the overall revenue value of each customer for the long-term
• Building, extending, and protecting your brand
• Communicating on-going value to customers and broadening product awareness
• Driving to an efficient means of customer service and support through online channels

To effectively leverage email marketing, it is important to apply the same mindset as any other online campaign, establishing branded paths to action that provide value to the recipient that in turn leads to conversion. For email marketing, this starts with the “from” and “subject” lines to content and calls to action within the email to destination pages and website processes that enable the visitor to gain value as they make their way through to the conversion goal.

Contact us today for a consultation on how to reach your brand goals.
]]> http://www.overlandagency.com/email+marketing+campaigns.aspx http://www.overlandagency.com/email+marketing+campaigns.aspx Thu, 01 Oct 2009 16:22:44 GMT