<![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - Developing Strong Online and Brand Strategies]]> http://www.overlandagency.com/discovery _ insight.aspx Thu, 09 Sep 2010 09:33:32 GMT Thu, 09 Sep 2010 09:33:32 GMT en-us <![CDATA[Developing Strong Online and Brand Strategies]]> No brand should be everything to everyone. We must select and rank the audiences to which you wish to communicate and “sell.” Then we must select and rank the actions we want taken by our selected audience(s) at the different brand touchpoints. Your website and brand must be selective and strive to provide the best brand experience for your target audiences, driving them to take actions that give your company a return on its brand investments. To accomplish this it is vital to conduct a thorough discovery and planning phase.


Our discovery process includes:

  • A journalistic research approach
  • In-depth interviews with key company stakeholders and key employees who are in direct contact with customers
  • In-depth interviews with customers and partners
  • Review of industry and secondary research
  • Review of company data and plans


Analyzing qualitative data to show how existing and prospective customers make choices in the marketplace, and how customers perceive the brand at each touchpoint
Analyzing existing websites and benchmark the competition
Conducting a benchmarking study of competitors' websites and online brand messaging
Developing a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis
Building personas based on optimal, prioritized customers (individuals)
Presenting recommendations on how to best fulfill on the brand strategy and achieve online marketing goals


Please request our whitepaper on brand development to learn about our four-step process for brand and web strategy development.



]]> http://www.overlandagency.com/discovery+_+insight.aspx http://www.overlandagency.com/discovery+_+insight.aspx Thu, 22 Oct 2009 16:16:28 GMT