<![CDATA[Feed from Overland Agency | Interactive Advertising Agency - Award Winning Web Development & Mobile Applications - Capabilities for the Digital Marketplace]]> http://www.overlandagency.com/capabilities_ the list.aspx Wed, 08 Sep 2010 18:10:45 GMT Wed, 08 Sep 2010 18:10:45 GMT en-us <![CDATA[Capabilities for the Digital Marketplace]]>

Discovery and strategic planning:
  • Research (journalistic approach)
  • Benchmarking and SWOTs
  • Usability testing
  • Online conversion strategy
  • Online marketing plans

Branding:
  • Online brand strategy
  • Create new brands
  • Re-align and focus brands
  • Maintain and strengthen brands
  • Brand and product positioning
  • Digital brand identity
  • Product positioning
  • Visual and verbal brand language development

User Experience Design (UXD):
  • Information architecture
  • Wireframes
  • Work flows
  • Functional specifications
  • Branded paths to action
  • User Interface (UI) design

Creative:
  • Idea creation for brands and campaigns
  • Copywriting (websites and campaign copy)
  • Creative direction (branding, campaigns, photo shoots, and video shoots)
  • Flash animation
  • Graphic design and illustration
  • Website design
  • Audio and video production

Programming/engineering:
  • Web design and development (HTML, CSS, ASP.NET, PHP, Java, Flash ActionScript, XML, and AJAX)
  • Database design and development
  • Content Management Systems (CMSs)
  • Extranet and intranet solutions custom built for business
  • Web application design and development
  • Ecommerce solutions
  • Mobile applications including iPhone Applications
  • Flash ActionScript programming
  • Rich-media applications (secure streaming and web broadcasts)

Online media and strategic planning:
  • Social Media Marketing
  • Contextual and behavioral targeting
  • Email campaigns
  • Integrated online advertising campaigns
  • Lead-generating direct-response campaigns (online: SEO/SEM/ads)
  • Online analytics and conversion tracking
  • Online media planning (search, banner ads, rich media, e-lists, e-newsletters, etc.)
  • Online permission marketing and loyalty programs
  • Search engine marketing (SEM)
  • Search engine optimization (SEO)
  • Strategic planning including marketing and product launch plans

Rich media:
  • Audio and video creative and production
  • Corporate and industrial video
  • Dynamic Flash sites
  • Streaming audio and video


Contact us for a comprehensive list of our programming capabilities.

]]> http://www.overlandagency.com/capabilities_+the+list.aspx http://www.overlandagency.com/capabilities_+the+list.aspx Wed, 21 Oct 2009 16:36:34 GMT