“Our business model is 100% web sales, and creative that compels online shoppers to visit our website is mandatory. Overland quickly understood our values and business. Drawing on their expertise in rich media, they designed a powerful, interactive campaign that immediately affected sales.”

Winthrop Jeanfreau
CEO, Aperion Audio









URL: www.aperionaudio.com

Client:
Direct online retailer Aperion Audio designs and manufactures speakers that deliver uncompromised sound quality and audio performance. To compete on a more level playing field with big-box retailers, Aperion offers consumers a risk-free, 30-day in-home trial, which also includes free shipping both ways.

Challenge:
Aperion wanted to achieve more growth in a crowded market space. They had to differentiate their messaging and ad placement to reach their defined audience. Having spent years developing and creatively executing award-winning online campaigns for B2C product manufacturers, the Overland Agency quickly grasped Aperion’s business model and industry, and crafted three strategies to distinguish Aperion’s products. Overland quickly rose to the challenge of enticing consumers to make a purchase in a market that normally channels merchandise through retail chains.

Solution:
Drawing on previous success with rich media campaigns, Overland developed a powerfully branded multimedia campaign to stream on a broad range of knowledge-leading audio/video websites. Overland managed the entire production process, from scripting and storyboarding to casting, directing, and editing. Then the agency created the Flash-based ads in a variety of sizes with a link driving consumers to a focused website landing page. The three-month campaign promoted Aperion’s unique value proposition by mocking the crassness and impersonality of the big-box store experience.

Result:
The Aperion videos demonstrate a cohesive brand message that reveal the company’s savvy and sense of humor, while introducing target buyers Aperion’s home audio solutions and value-added service. The interactive campaign has proven an effective sales tool, leading potential customers to the website, building new client relationships, and capturing market share. The video series also opened the door for more creative advertising in the future, continuing to give Aperion an edge online.