"Thanks to the brand alignment and web solutions we accomplished in collaboration with the Overland Agency, Doxus today more confidently refers prospective clients to our URL, to weigh our offerings. Our brand now represents the company powerfully, persuasively, and accurately.”

Theo Downes-Le Guin
Principal, Doxus









URL: www.doxus.com

Client:
Doxus is an international market research firm focused on the technology industry, with additional services in financial services, healthcare and pharmaceutical, industrial manufacturing, retail, and travel and leisure. With offices in Portland, Atlanta, and China, Doxus is owned and operated by experienced researchers specializes in helping Fortune 50 and 500 clients build stronger B2B and B2C brand positioning, products, and campaigns. Doxus clients boast a more than 95% satisfaction rate.

Challenge:
When Doxus faced the daunting challenge of rebranding themselves and their campaigns, they came to the Overland Agency for assistance. Their goal was nothing less than taking their business to the next level: from a boutique consultancy to looking and feeling like world-class players who compete and compare to the largest, best-funded market research firms in the North America. Doxus needed a better way to convey their strengths so that corporate America would take notice.

Solution:
In focused partnership with Doxus, Overland developed an elegant and powerfully branded website, backed by a fresh, more dynamic logo, logomark, slogan, tags, and copy. The search-optimized website communicates Doxus’ expertise and new industry standing compellingly. Built in Overland’s .NET 2.0 Framework, the web-based Content Management System is scalable to allow the addition of functionalities and the incorporation of multimedia as needed by Doxus.

Result:
Doxus revealed a cohesive brand message and an industry-leading website that clearly demonstrates the benefits of its research and analytic offerings. The brand was redefined and strengthened with the lead-generating website, and the company built new client relationships and an expansion into the Chinese market. In mid 2007, Doxus successfully merged with research firm Market Strategies International.