By Leo Chung and Joshua Patrice

This white paper provides a foundational understanding of paid search marketing, or pay-per-click advertising (PPC), in helping to achieve business goals. The authors discuss 12 actionable tips that you can apply today to improve keyword, bid and ad copy performance on the major search engines – Google, Yahoo! and MSN – for that all important visibility on the search engine response page.

Register for whitepaper on paid search conversion