Overland Wins Davey Award for Viral-powered adidas Microsite 11.05.09
Portland, OR – November 5, 2009 – Leading West Coast Digital shop, the Overland Agency has been recognized by the international Davey Awards with a silver award for creating adidas Free Stripes online (www.freestripes.com), a microsite that allows users to access great-deal coupons for the sports apparel brand’s signature outlet stores across the United States. This award marks the fourth year in a row that Overland has collected statues from the Davey Awards. Other recent creative awards include platinum, silver, and gold awards from the Interactive Media Awards, WebAwards, and Communicator Awards for interactive work ranging from websites and Flash-based demos to a documentary film.

“Creating the adidas Outlet Stores microsite and its companion iPhone application were great fun, working with an innovative global brand,” said Arve Overland, CEO and Executive Creative Director. “Winning an international award for the site is the icing on the cake.”

As well as being able to print and use savings coupons from the adidas microsite, web visitors can alert friends to savings opportunities virally from the site, and, if five friends use coupons, the sender receives a free pair of adidas shoes of their choice. The site also features a link to an adidas iPhone application that alerts users each time a new promotion is offered at their local adidas outlet store. The application can be downloaded on the Apple iTunes application store. Once someone downloads the application, frequently updated store-scannable savings coupons of up to 75% off are sent straight to consumer’s phone.

About the Davey Awards
The annual international Davey Awards (www.daveyawards.com) honors the creative achievements of smaller companies worldwide. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms.

About the Overland Agency   
 The Overland Agency is an award-winning Portland, Oregon-based digital firm with deep capabilities in branding, user experience design (UXD), creative content generation, online and social media marketing and campaigning, web design and animation, mobile and web applications, web development and engineering. Clients include adidas, ARM, IHS Dolphin Software, the Design Automation Conference, Lightspeed Technologies, and Mutual of Omaha. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry. For more information, visit, www.overlandagency.com.