Portland, OR – September 22, 2009 – Today, leading West Coast digital shop the Overland Agency announced the launch of a new iPhone application for adidas. The application serves up localized deals on adidas products at more than 70 of the sports apparel brand’s signature outlet stores across the United States. The easy-to-use application is available for free download from the Apple iTunes application store, a familiar destination for iPhone users.

“Not only do fans of adidas know instantly when there’s a new promotion offered at the adidas Outlet Store nearest them,” said Arve Overland, CEO + Executive Creative Director of the Overland Agency, “if they’re traveling, they can simply punch any zip code into their iPhone app profile and see what regional-specific deals may be available — as well as nationwide savings opportunities.”

Overland said that the new app lets users find any adidas Outlet Store quickly in any state, access Google Maps to find a location, and make a one-click call to the store if the user wants to phone ahead.

Brit Obstar, Sr. Marketing Manger for the adidas Retail Outlet Division said, “One of the great features of our new iPhone app is that people can just bring their mobile device to the cash register and the coupons available in the application are scannable, right on the phone. Nobody has to print anything out, or use paper, so it’s user friendly and more environmentally conscious.” Obstar said that adidas plans on frequently updating coupons for iPhone users, and that some of the coupons may be used multiple times, increasing shoppers’ saving options.

About the adidas Group
The adidas Group is one of the global leaders within the sporting goods industry, offering a broad range of products around three core segments: adidas, Reebok and TaylorMade-adidas Golf. Headquartered in Herzogenaurach, Germany, the Group has more than 38,000 employees and generated sales of EUR 10.8 billion in 2008. For more information, visit www.adidas-group.com.

About the Overland Agency  
 
The Overland Agency is an award-winning Portland, Oregon-based digital firm with deep capabilities in branding, user experience design (UXD), creative content generation, online and social media marketing and campaigning, web design and animation, mobile and web applications, web development and engineering. Clients include adidas, ARM, IHS Dolphin Software, the Design Automation Conference, Lightspeed Technologies, and Mutual of Omaha. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry. For more information, visit, www.overlandagency.com.