Nontoxic Business shows the benefits of going green

Lake Oswego, OR—Sep. 17, 2007—The international Aurora Awards, which recognizes excellence in the film and video industries, has honored Overland Agency’s client Dolphin Software with a gold award for underwriting the 15-minute Nontoxic Business: New Insights for Greening the Supply Chain. The documentary illuminates how forward-thinking American companies like GM and Weyerhaeuser have embraced sustainability through reducing toxic chemical use.

Produced in partnership with Portland-based Overland Agency and Odyssey Productions, Nontoxic Business features the world’s two leading green chemistry pioneers, a North American “body burden” expert, the executive director of a $22 billion sustainable-practices investment fund and others discussing how doing good for people and environment is also good for profits. With this award, Dolphin Software is in the company of the American Heart Association, DreamWorks, Warner Brothers, Nikon, Fox Sports Net, the State of Oregon and a variety of other businesses and nonprofit organizations.

The Aurora Awards honor excellence in independent film and video for commercials, cable programming, documentaries, industrial, instructional and corporate videos as judged by a panel of seasoned film and video professionals. Dolphin Software was awarded under the External Communications/Public Relations Category in the Documentary Issue subclass. Entries came from producers, advertising agencies and broadcast stations across the U.S., Australia, Germany, Denmark, Russia, Hong Kong and elsewhere.

“Vision leaders like Dolphin can see the value in producing a documentary film,” said Arve Overland, CEO and Executive Creative Director of the Overland Agency. “We’re even seeing this innovative marketing approach being adopted by companies like IBM and GE, because film is a universal way of reaching a large, general audience with a specific, targeted message.”

The film is viewable at www.dolphinsafesource.com.

About the Overland Agency
The Overland Agency (overlandagency.com) is an internationally award-winning Portland, Oregon-based brand marketing and interactive advertising agency that serves as an online integrated marketing partner: a digital ad agency, web development shop, search optimization consultancy, and brand specialists in one company. In 2007, the agency was named among Oregon’s 100 Fastest-Growing Private Companies and Inc. Magazine’s 5,000 Fastest-Growing U.S. Companies. Clients include adidas, Aegon Insurance, Dolphin Software, Extensis, Legend Homes, LightSPEED Technologies, Merix, New Edge Networks, and TSSI. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry and Habitat for Humanity.