Portland, OR – July 21, 2008 – Leading west coast interactive and branding firm, the Overland Agency has announced that CEO and Executive Creative Director, Arve Overland, and VP of Strategic Planning, Greg Tozian are co-writing a monthly column for the Portland Business Journal (www.bizjournals.com/portland). The column, which debuted in the July 11th issue of the regional business newspaper, features strategies and “how-to’s” for developing and maintaining a successful online business presence.

“We are excited to be writing a column for the Portland Business Journal.” said Tozian. “They provide a very real service to Oregon-based businesses, and their growing circulation in a time when mainstream newspaper numbers are going down proves that. We’re happy to be adding to the paper’s expertise in the online business success area.”

The monthly column helps companies take an objective look at in-depth topics such as search engine optimization and search marketing, user conversion to leads and sales, navigation, analytics, brand effectiveness online and more. Overland’s goal with the column is to help businesses build a better understanding of what defines success in the digital world, and to get real, actionable ideas to start strategizing and implementing better online business models.

About The Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based brand marketing and interactive agency with deep capabilities in web design and development that combines high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner: an ad agency, web development shop, search-optimization consultancy, and brand specialists within one company. Clients include adidas (OTC: ADDDF.PK), Aegon Insurance (NYSE:AEG), Dolphin Software, Extensis, Fila (NYSE:FLH), LightSPEED Technologies, Merix (NASDAQ:MERX), and Volt Information Sciences (NYSE:VOL). The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry.