Application takes couponing to new level in fashionable brick-and-mortar stores

Portland, Ore. — May 29, 2009 — Leading West Coast interactive and branding firm, the Overland Agency, announced today it is building a groundbreaking iPhone application for a popular international brand to drive sales in the company’s stores, according to Jiro Feingold, Engineering + IT Director of the Overland Agency. The Overland Agency is an officially registered developer of iPhone applications.

The latest Overland application will take a new spin on store couponing that will include general offers, special geo-targeted promotions, and some “secret sauce” functionalities that should be highly entertaining and rewarding for consumers, Feingold said.

He added that all of Overland’s work on the application is being tested and verified against the forthcoming 3.0 operating system that Apple will launch with its new iPhones in the near, but not-yet-disclosed future. The application will also, of course, be backward compatible with earlier iPhones, Feingold added.

“We’re in the building process on the application now, set for a September launch,” he said.
 
About iPhone Applications
Apple Computers started selling applications that work on its popular iPhone in late 2008, and have already had more than one billion downloads through the company’s iPod+ITunes online store.

About the Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based brand marketing and interactive agency with deep capabilities in web design and development that combines high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner: an ad agency, web development shop, search-optimization consultancy, and brand specialists within one company. Clients include Mutual of Omaha Insurance, IHS Dolphin Software, Extensis, Fila, Lightspeed Technologies, Nike, Stash Tea, and Volt Information Sciences. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry. More information is available at www.overlandagency.com.