Film explores how business leaders are reducing toxic chemical use

Portland, OR—Apr. 4, 2007—The Overland Agency, a globally award-winning branding and interactive advertising agency, has just debuted the documentary Nontoxic Business: New Insights for Greening the Supply Chain. The film, underwritten by Dolphin Software, the industry-leading provider of chemical management and compliance solutions, can be viewed at www.DolphinSafeSource.com.

The 15-minute documentary features 11 experts—including the world’s two leading green chemists—discussing how visionary corporations like Delta Airlines and General Motors are embracing safer chemical practices that benefit people, the environment, and corporate bottom lines. Interview subjects cite North American companies such as Dell Computers, Weyerhaeuser, and Wal-Mart that have integrated sustainability into their operations. Experts also include the executive director of a $22 billion sustainable-practices investment fund, one of the country’s leading experts on chemical “body burden,” journalists, and business executives.

Inspired by a desire to improve workplace safety, Dolphin CEO Mark Wysong hired Overland to produce a film that communicates the importance of corporate stewardship in toxic chemical usage in industry. In the documentary, Wysong, a longtime chemical consultant to global Fortune 500 companies and author of The Nontoxic CEO, also points to companies achieving significant savings in the process of using less toxic chemicals.

“After six years, we are even more passionate about our partnership with Dolphin,” said Arve Overland, CEO and Executive Creative Director of the Overland Agency. “They continually innovate tools that help businesses achieve better safety and minimize human and environmental risks—while realizing ROI. With their new documentary, we expect Dolphin to be able to carry their message to a whole new group of corporate leaders worldwide.”

About the Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based brand marketing and advertising agency with deep capabilities in web design and development that combines high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner—an ad agency, web development shop, search-optimization consultancy, and brand specialists within one company. Clients include adidas, Aegon Insurance, Dolphin Software, Extensis, Fila, LightSPEED Technologies, Merix, and Oregon Memorials. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry and the Laurelhurst School Foundation.