Staff increases by 50% in last six months

Portland, OR—Apr. 6, 2007—The Overland Agency, a leading West Coast branding and interactive advertising agency, announces the addition of Internet Strategist Kim Humphries to its staff.

As Internet Strategist, Ms. Humphries will be responsible for creating and implementing integrated media plans, and leveraging online media and web analytics to drive online lead generation, e-commerce, search strategy, and branding. She will also ensure that clients’ objectives are achieved, including return on investment and return on ad spend.

Ms. Humphries has worked as a media planner for DraftFCB San Francisco and Portland’s North, Inc., strategizing interactive, print, and television media for a prominent clientele. She is well-versed in a variety of industries, including travel (Hilton Hotels, the Hong Kong Tourism Board), health insurance (Blue Shield of CA, Regence Blue Cross Blue Shield of OR, WA, ID, & UT), and consumer packaged goods (Dole Food Company). Ms. Humphries earned her B.A. in Advertising Management from the University of Oregon.

The Overland staff has grown by 50% since October. In the last year, the employee count has doubled as Overland continues to sign several new clients—including ePromos, Fila, The Hasson Company Realtors®, and Oregon Memorials—and receive recognition—such as its recent Interactive Media Awards and Internet Advertising Competition honors—from interactive advertising pioneers.

About the Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based brand marketing and advertising agency with deep capabilities in web design and development that combines high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner—an ad agency, web development shop, search-optimization consultancy, and brand specialists within one company. Clients include adidas, Aegon Insurance, Dolphin Software, ePromos, Extensis, LightSPEED Technologies, Merix, The Regence Group, and TSSI. The agency also does pro bono work for groups such as the Oregon Council of Child and Adolescent Psychiatry and the Laurelhurst School Foundation.