Portland, OR—Feb. 8, 2007—The Overland Agency, a globally award-winning brand marketing and interactive advertising agency, announced today the launch of a new website for Fila’s latest sports brand, Verdero Baseball (
overlandagency.com/verdero). The website targets professional, semi-professional, college, and elite amateur baseball players and sells baseball shoes, equipment, and apparel.
Fila, impressed by Overland’s history of award-winning interactive work, chose Overland to create the brand’s online presence. Fila wanted to provide competitive baseball players with unique web experience. The new shoes achieved rave reviews by both Major League and college baseball players who played in them last in 2006.
“The Overland Agency immediately understood that this brand embodies the culture of the sport of baseball—the greatest American pastime,” said Mark Kilgore, General Manager of Fila. “Everything about the gear—the design and technology—is built for aggressive players in peak competition. Our new website conveys that message and aligns the brand with the heart of the game.”
“Fila is about innovative design,” said Arve Overland, CEO and Executive Creative Director at Overland Agency. “The website we created is about helping baseball players at all levels recognize their potential. We’re excited to watch this brand grow.”
About Fila Fila is a leading global manufacturer of elite Italian performance footwear, apparel, and accessories. The company is a subsidiary of Sport Brands International (SBI), which creates, develops, produces, and distributes athletic brands including Fila and the Jackson Hole, Wyoming-based Cloudveil. The Fila brand has its most vital market penetration in the Americas, Europe, and Asia. SBI is a privately held entity with global operations in Milan, Italy; New York; and Sparks, Maryland. Additional research and development facilities are located in Montebelluna, Italy.
About the Overland Agency The Overland Agency is an award-winning Portland, Oregon-based brand, marketing and advertising agency with broad capabilities in web design and development that combine high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner—an ad agency, a web development shop, a search-optimization consultancy, and a brand specialist. Clients include adidas, Aegon Insurance, Dolphin Software, Extensis, LightSPEED Technologies, Merix, and Test Systems Strategies International. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry.