“On average, 75 youths aged 10 to 24 have killed themselves in Oregon
every year during the past decade. We needed to produce a powerful new
brochure for statewide distribution to help stem the tide of this
troubling situation.”
Dr. Kirk Wolfe, M.D.
Child/Adolescent Psychiatrist
Client:The
Oregon Council of Child and Adolescent Psychiatry, a part of the Oregon
Psychiatric Association, is focused on the prevention of youth suicide.
Challenge:Oregon has a problem with youth suicide;
it’s the second-highest cause of death among youngsters statewide. In
fact, as of 2004, Oregon’s suicide rate for adolescents was some 30
percent above the national average. When the Oregon Council of Child
and Adolescent Psychiatry and several other sponsors asked the Overland
Agency to create a compelling brochure that explains how to identify
and deal with troubled youth before it’s too late, we were proud to
donate our time and efforts to help.
Solution:
We went
through several phases of creating an illustrated, information-packed
brochure working with Dr. Kirk Wolfe, a child/adolescent psychiatrist
specializing in suicide prevention at the Portland-based Morrison
Family Services. Our goal was to inform parents statewide about the
“early warning signs” of their children’s depression, and how to cope
with those probelms at home and while working with professional
counselors.
Result:
Eventually, 93,000
suicide-prevention brochures were produced for distribution throughout
Oregon. Now, counselors in clinics, outreach programs, and college and
university counseling offices have the resources they need to provide
helpful information to prevent youth suicide.
Sponsors:
Sponsors
for the piece included Providence Health Systems, the Oregon Department
of Human Services, Salem Hospital, the Morrison Child and Family
Services, the Oregon Psychiatric Association, Dolphin Software, and the
American Foundation of Suicide Prevention.
“The
new brochure that the Overland Agency produced has been very well
received. It gives parents important information on how to identify the
signs of childhood depression, how to talk to kids, and how to seek
help to prevent these tragic deaths. Parents in Oregon need to read and
use this vital information. I believe it will help save lives.”
Dr. Kirk Wolfe, M.D.
Child/Adolescent Psychiatrist