Our online traffic-generating campaign work for cutting-edge brands
from industries as diverse as financial services and sport apparel, has
won international recognition along with great results for our clients.
The Overland Agency helps leading brands generate high-converting website traffic through:
- Search engine marketing/SEM (PPC/SEO)
- Online display campaigns including rich-media advertising
- Email and permission-based marketing
- Social networks and blogs
- Website conversion path improvement
- Viral campaigns
The Overland Agency develops online business models around what we call
Branded Paths to Action
(BPAs). More than just building results-generating websites, we look
holistically at companies and develop strategies that incorporate
Internet marketing campaigns, organic and paid search, and internal
sales and partner communications. Branded Paths to Action lie at the
heart of this process. In-depth understanding of companies, their
products and services, and their customers' behavior patterns are
crucial when selecting the right keywords for a successful search
strategy.
Brand building and conversion begin at the first
encounter—a banner ad, search response, press release, newsletter
sponsorships, or other communications. Every click after that should
strengthen the brand, zeroing in on the specific information that
delivers the visitor to a conversion point— such as product purchase on
an ecommerce website, requesting a quote from a manufacturer, or
submitting an RFP with a services company. These actions turn an
anonymous visitor from a statistic on your tracking software to a known
person in your leads database.
The Overland Agency is a market
leader in understanding customer behavior and needs. We have highly
developed processes to quickly and efficiently acquire knowledge to
execute in new verticals. Success means getting the right message to
the right target, and facilitating an easy response route. Please
contact us to discuss how our online campaigns can help you. You may
also find real value in our
case studies and
testimonials.