The Overland Agency develops conversion/sales focused product-specific websites for the Aegon brand Stonebridge Life. We drive traffic through extensive search marketing and banner advertising. Our Internet Strategy team perform ongoing analysis of click patterns and modifies campaign elements to continually increase conversion.













The Overland Agency helps leading brands generate website traffic through online campaigns including rich-media banner advertising, e-mail and permission-based marketing, blogs, and paid (SEM), and organic search (SEO). Our online traffic-generating campaign work for cutting-edge brands such as Extensis, a font and creative assets management software company, and the very hip adidas sub-brand Y-3, has won international recognition along with great results for our clients.

The Overland Agency develops online business models around what we call Branded Paths to Action (BPAs). More than just building results-generating websites, we look holistically at companies and develop strategies that incorporate Internet marketing campaigns, organic and paid search, and internal sales and partner communications. Branded Paths to Action lie at the heart of this process. In-depth understanding of companies, their products and services, and their customers' behavior patterns are crucial when selecting the right keywords for a successful search strategy.

Brand building and conversion begin at the first encounter—a banner ad, search response, press release, newsletter sponsorships, or other communications. Every click after that should strengthen the brand, zeroing in on the specific information that delivers the visitor to a conversion point— such as product purchase on an e-commerce website, requesting a quote from a manufacturer, or submitting an RFP with a services company. These actions turn an anonymous visitor from a statistic on your tracking software to a known person in your leads database.


Winning strategies are developed so they may be executed well. Most often execution in marketing comes in the form of a campaign. Your main objective for an interactive campaign might be lead generation, brand and awareness building, a product launch, or customer retention. The Overland Agency is expert at executing every type of online campaign.

We conduct integrated online marketing campaigns that include: campaign sites, landing pages, tracking analytics, organic and paid search (PPC), and rich-media campaigning. The Overland Agency partners with traditional agencies and public relations firms in your client roster to execute successfully integrated campaigns leveraging each unit’s talents.

The Overland Agency is a market leader in understanding customer behavior and needs. We have highly developed processes to quickly and efficiently acquire knowledge to execute in new verticals. Success means getting the right message to the right target, and facilitating an easy response route. Please contact us to discuss how our online campaigns can help you. You may also find real value in our case studies and testimonials.