Our online traffic-generating campaign work for cutting-edge brands from industries as diverse as financial services and sport apparel, has won international recognition along with great results for our clients.

The Overland Agency helps leading brands generate high-converting website traffic through:

• Search engine marketing/SEM (PPC/SEO)
• Online display campaigns including rich-media advertising
• Email and permission-based marketing
• Social networks and blogs
• Website conversion path improvement
• Viral campaigns
  

The Overland Agency develops online business models around what we call Branded Paths to Action (BPAs). More than just building results-generating websites, we look holistically at companies and develop strategies that incorporate Internet marketing campaigns, organic and paid search, and internal sales and partner communications. Branded Paths to Action lie at the heart of this process. In-depth understanding of companies, their products and services, and their customers' behavior patterns are crucial when selecting the right keywords for a successful search strategy.

Brand building and conversion begin at the first encounter—a banner ad, search response, press release, newsletter sponsorships, or other communications. Every click after that should strengthen the brand, zeroing in on the specific information that delivers the visitor to a conversion point— such as product purchase on an ecommerce website, requesting a quote from a manufacturer, or submitting an RFP with a services company. These actions turn an anonymous visitor from a statistic on your tracking software to a known person in your leads database.

The Overland Agency is a market leader in understanding customer behavior and needs. We have highly developed processes to quickly and efficiently acquire knowledge to execute in new verticals. Success means getting the right message to the right target, and facilitating an easy response route. Please contact us to discuss how our online campaigns can help you. You may also find real value in our case studies and testimonials.