Client: Market Strategies International is an innovative, growing U.S. market research firm, offering custom and syndicated research since 1989. Over the years, the company has evolved into 325 senior consultants, researchers, statisticians, and project managers.

Challenge: Market Strategies International’s researchers wanted to establish themselves as industry knowledge leaders for their increasingly global client base. Accomplishing this required presenting a new unified, consistent image through a strong web presence. Market Strategies needed an experienced interactive agency to help them define their brand and corporate identity and help launch that brand powerfully online. The company chose Overland because of their deep capabilities and experience in creating established B2B brands and websites.

Solution: We created a new website using a powerful .Net 2.0/C# framework and Content Management System (CMS) which allows for ongoing site management. Overland positioned the site to cater to Market Strategies’ six core industry specialties: healthcare, communications, energy, technology, and financial services. Overland created a consistent new look and feel, complete with an elegant and solid new logo and color palette.

Result: With their new site, Market Strategies International has an effective platform for guiding their daily business communications, while creating an exceptional and satisfying user experience. The consistent visual language has made their brand identity recognizable and trustworthy.