Given the slow economy, getting your message out is more important than ever. So take a moment to consider your Web strategy for 2009.

Whether you work in a small- or medium-sized businesses, we know you need to generate leads for ’09.

With the economic squeeze, the lower relative cost of online marketing makes it a great option. With the Web you can increase opportunities without greatly expanding your budget. But to do that you must plan.

Before you start, we recommend you read our column in the July Business Journal: the “checklist” for a sound Web site. Our second column on search engine optimization gives additional tips.

Note: You may read the full column published in the business journal a few weeks after its publication, provided in the link below. Before then, a paid subscription is required to view the entire article on the Portland Business Journal's website.


Read the full column at Portland Business Journal