Portland, OR—Mar. 2, 2007—The Overland Agency, a globally award-winning branding and interactive agency, launches www.tessi.com, the new face of Beaverton, Oregon’s Test Systems Strategies, Inc. (TSSI), the leading provider of design-to-test software. With over 28 years in the pattern conversion and validation software business, the world’s largest integrated device manufacturers rely on TSSI’s tools to bring their products to market.

The new website utilizes an interactive platform for customer and sales feedback, and is already generating more leads for its product categories. “Through relevant organic search and strategic design, TSSI’s new website increases traffic and visitor-to-conversion ratio,” said Arve Overland, CEO and Executive Creative Director of the Overland Agency. “TSSI’s brand and products are now more clearly positioned in the marketplace.”

"Test engineers’ time is too precious for debugging, fixing, or waiting for the next patch release from unproven tools,” said Hau Lam, President and CEO of TSSI. “At TSSI, we base our reputation on a commitment to quality, productivity, and competitiveness by equipping our engineering team with best-in-class solutions. The new website proves that TSSI has the best tools based on the latest technology, and the most efficient and proven methodologies.”

TSSI primarily services product design engineers and procurement specialists who require design-to-test software for integrated device manufacturers. In the months ahead, tessi.com will also incorporate an individual customer portal, where account-specific product news and updates will be posted for the user community.

About the Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based brand marketing and advertising agency with deep capabilities in web design and development that combines high-level strategic consulting with smart, passionate creative execution. The agency serves as an online integrated marketing partner—an ad agency, web development shop, search-optimization consultancy, and brand specialists within one company. Clients include adidas, Aegon Insurance, Dolphin Software, Extensis, Fila, LightSPEED Technologies, Merix, and Oregon Memorials. The agency also does pro bono work for such groups as the Oregon Council of Child and Adolescent Psychiatry and the Laurelhurst School Foundation.