WHITEPAPER

Mobile & iPhone Applications

By Greg Tozian, VP, Strategy
This whitepaper is a snapshot of some of the early successes that have arisen out of mobile applications for brands — now that they’ve been around in the U.S. for more than a year. We also examine some of the clear, frankly logical, best practices emerging in this exciting new field of marketing.
Download Whitepaper


Brand Customizable Mobile Retail Application
CommentsRecommend  Updated 148d 0h ago

An exciting new form of marketing is mobile retail: use of the mobile channel to promote brands and sell products through applications and mobile-optimized web presences specifically created for viewing/access data on mobile phones.


The Overland Agency has developed a proprietary mobile retail application for the iPhone that is an uncommonly effective marketing tool developed, perfected and proven through real-world, store-traffic-driving and brand-loyalty building success stories in the field.


The application specifically serves the needs of retail chains from small regional players, to international giants. And the application is particularly effective for retailers in such markets as the restaurant (including quick-serve), grocery, department store, clothing, and/or home electronics spaces.


When customized to your company, the app looks and is perceived by customers as a completely unique offering that is branded-you.
The app is one of the most robust out-of-the-box solutions in the world, with such features as:

  • Ability to create featured promotions and events
  • Couponing features (one-time-use or multiple use)
  • Chain-wide or store-specific promotions capabilities
  • Real-time (even day-part) updating capability
  • Ability for customers to default to a favorite store’s promos/events
  • Store-department-specific promotions capabilities
  • Find/Contact locations capabilities, using GPS, maps, address, one-button phone dialing, etc.
  • Scan-able barcodes on the phone (no paper necessary)
  • On-going permission-based marketing opportunities


Contact us today to learn how quickly and affordably you can enjoy the features of this highly targeted, flexible marketing platform that is driving traffic and sales for brands.





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