Portland-OR-4/16/08- Leading interactive
and branding firm the Overland Agency announces the launch of a new
brand look and feel and complete website rebuild for Market Strategies
International, defining the new image of one of the nation’s
largest market research firms. The branding and website
(www.marketstrategies.com), is built on the company’s position
as thought leaders in research for such industries as healthcare,
communications, energy, technology, and financial services.
Market
Strategies International’s specific services include
customer satisfaction measurement, market opportunity assessment,
communications and survey research, and brand development and
management. The 325-plus person consultant/research firm also serves
governmental, social, and academic sectors. Market Strategies
International is headquartered in Livonia, MI, and has offices in
Portland, OR, Little Rock, AR, Atlanta,GA, New Providence, NJ and Hong
Kong.
“It was a pleasure working with Market
Strategies International,” said Arve Overland, CEO and executive
creative director of the Overland Agency.“They compete with the big
players in market research, and wanted the brand and website to be truly
exceptional. They gave us a lot of leeway to be creative in the
professional services space.”
About Market Strategies International
Market Strategies International was founded in 1989 by six market
research professionals, and has since grown to hundreds of senior
consultants, researchers, statisticians, and project managers, as well
as 1300 part-time employees. Market Strategies International is among
the largest market research firms in the world, according to Marketing News.
About the Overland Agency
The Overland Agency is an award-winning Portland, Oregon-based
brandmarketing and interactive agency with deep capabilities in web
design and development that combines high-level strategic consulting
with smart, passionate creative execution. The agency serves as an
online integrated marketing partner: an ad agency, web development
shop,search-optimization consultancy, and brand specialists within
one company. Clients include adidas (OTC: ADDDF.PK), Aegon
Insurance(NYSE:AEG), Dolphin Software, Extensis, Fila (NYSE:FLH),
LightSPEED Technologies, Merix (NASDAQ:MERX), and Volt Information
Sciences (NYSE:VOL). The agency also does pro bono work for such groups
as the Oregon Council of Child and Adolescent Psychiatry.