“We’ve
always been a leader in advanced technology. Overland helped us
articulate our new strategy online as a complete, global PCB provider.
This innovative approach has helped our sales team migrate more
customers to our Asia production facilities.”
Thomas Ingham
Vice President, Sales and Marketing, Merix Corporation
URL: www.merix.com
Client:
Merix
Corporation (NASDAQ: MERX) is a leading manufacturer of technologically
advanced, multi-layer printed circuit boards (PCBs). Through a network
of manufacturer’s representatives, channel partners, and a direct sales
force, Merix provides their products to original equipment
manufacturers and electronic service providers in a variety of vertical
markets worldwide.
Challenge:
Merix achieved a global
manufacturing footprint through a series of acquisitions in North
America and Asia. As a result, Merix needed to educate the market on
their complete PCB lifecycle solution, and the advantages of doing
business with a U.S. company in Asia. To effectively communicate this,
they needed to overhaul their brand messaging and build a new website
that represented their global capabilities.
Solution:
Merix
turned to the Overland Agency to authenticate the company’s business
transformation and global leadership in the PCB industry. Overland
built a search-optimized, industry-leading website that integrated
Merix’s three different business segments into one dynamic web
presence. Overland also created Merix’s 2006 shareholder report to
reflect the new brand and business strategy.
Result:
The
new web presence and brand identity educate customers about the
advantages of doing global business with Merix, and they’re driving
more business to their Asian manufacturing facilities. The site clearly
articulates Merix’s new value proposition and sets a standard for
websites in the PCB industry.
This project won: