Mobile/iPhone Applications
Mobile apps provide the fastest, best digital user experiences today. Already there are some 65,000 applications for the iPhone/iPod touch along, and more coming everyday. Apps have unlimited potential to engage customers for brands. But, before you get into an app development, you need to answer many questions, including:

• What works in mobile apps for companies and what doesn’t?
• How much will it cost to build, launch and promote the right application?
• Is better to launch a free-standing app, or work it into an integrated marketing effort?
• How would you measure success if you had and app?

The Overland Agency, a member of the Apple iPhone Developer Program, has a complete, integrated process for developing and distributing innovative, action-driving applications for iPhone, iPod touch and other mobile devices.

And we help brands in promoting applications with strategies that may include marketing:

• On your website
• To your opt-in e-mail list
• Through social networking (Facebook, Twitter, YouTube, Flickr, et al)
• As advertising in others’ mobile applications
• In press releases/social media releases
• By submitting to product-review sites
• By notifying key bloggers
• In your stores (signage/posters/bag-stuffers)
• Through your customer service representatives
• With pay-per-click text ads
• Through banner ads (on your site, others’ and networks)
• Through public relations