“When we met with the Overland Agency as part of the RFP process our team appreciated that Overland so excited about the project and what a Rachael Scdoris website could do for The Standard brand.”
Josh Logan
Strategic Communications Supervisor
The Standard
Overland Agency won “Best of Show” for gorachaelgo.com at Summit Creative Awards 2005. More InformationWinner Communication Arts Interactive Design Annual #11 (2005). More Information
URL: www.overlandagency.com/gorachaelgo/home.asp
Client:Standard Insurance Company (“The Standard”) provides millions of individuals and employers with group insurance and retirement plans.
Challenge:The Standard chose to sponsor the Racheal Scdoris, a legally blind, female Oregonian and champion sled dog racer who was competing in the 2005 Iditarod. The Standard wanted to create an inspirational story of living life to the fullest with a website that attracted a worldwide audience by charting her progress on this daunting journey.
Solution:The Overland Agency was responsible for strategy, design, photo shoot and art direction, as well as editing content, and doing all the sophisticated back-end programming. For this dynamic Flash website, Overland custom-built a next-generation content management tool to allow The Standard’s marketing team to easily update and add content. We also took into consideration Section 508 accessibility standards as site goals for the handicapped.
Result:This website is as fresh as Rachael Scdoris herself. It’s accessible to all web visitors, but targeted to The Standard’s specific audiences. The real-life-triumph stories have motiavted worldwide visitors to send enthusiastic e-mails to Rachael. The microsite provided The Standard a great opportunity to differentiate the company in the minds of its customers. Overland’s work was recognized with a Communication Arts award and two Summit Creative Awards.
This project won: