Every company wants to increase website conversion performance. A bad site either needs to be rebuilt, or at least have stopgap better-conversion tactics applied. A good site is conceived and built to be conversion-optimal at launch, then it’s refined through close attention to properly segmented site metrics.

In e-commerce, site conversion is most often an online sale.For others a website visitor might convert if they subscribe to a newsletter or RSS feed, sign-up for an event, download a whitepaper or other knowledge offering, access you through a social network, bookmark the URL, or is inspired to contact you by e-mail or phone.

Conversion’s definition also changes with length of sales cycle. Short cycles want instant, definitive action. Long sales cycles require prolonged engagement, where site elements help mature leads over time, as prospects return repeatedly to take advantage of new value with each visit.Then, a smart marketing team can read online-prospect progress and know when it’s right for a hand-off to sales.

The Overland Agency has created award winning creative and customer centric user experience design that has drastically increase conversion on client’s websites. For continual improvement we have developed a refined process, strategies, and tools to increase (and keep increasing) online conversion rates for companies across many industries. We’ll show you how to get more leads and online sales.