A Four-Step Process for Brand and Web Strategy Development

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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Our History (So Far)
The Overland Agency was founded February 2, 2001, by market strategist and creative director Arve Overland. The first team of two employees started in a remodeled garage in Southeast Portland. After experiencing strong growth in our first six years, our interactive advertising agency now includes 25 employees and occupies the top floor of a historic building in downtown Portland.

Since our inception, we have worked to become a leading brand marketing and interactive advertising agency with deep capabilities in web design and development—what has emerged as Agency 2.0. The key to achieving our success was in finding the right people and creating an atmosphere for their success—a culture where creatives, engineers, and analysts could work and excel together.

The Overland Agency builds brands and result-generating websites, developing brand strategies that incorporate Internet marketing campaigns, search engine marketing (including organic and paid search strategies), and e-mail-based permission marketing. We also develop customer relationship and channel partner strategies and communications as well as consumer and complete e-commerce solutions. In other words, we are your online integrated marketing partner—an ad agency, web development shop, and search and brand specialists wrapped into one.

We have an ongoing commitment to stimulating the agency's and the community's creative sides. We sponsor cultural events and happenings such as MusicfestNW and contribute to charity events like the Rock 'n' Roll Camp for Girls. On a more serious note, we are proud to aid Oregon Youth Suicide Prevention Program to help troubled youth and their parents, and donate our technical and creative serices to Habitat for Humanity.