A Four-Step Process for Brand and Web Strategy Development

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful website framework that we use as the core infrastructure for many of our clients' websites and ecommerce solutions. This framework includes a powerful and easy-to-use full featured Content Management System (CMS) enabling ongoing management of site content by non-technical users.

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Our History (So Far)
The Overland Agency was founded February 2, 2001, by market strategist and chief creative officer, Arve Øverland. The first team of two employees started in a remodeled garage in Southeast Portland. After experiencing strong growth and establishing client relationships across the USA and overseas, our boutique digital agency now occupies the top floor of a historic building in downtown Portland.

Since our inception, we have worked to become a boutique digital/interactive advertising agency with deep capabilities in design and development for the web and mobile platforms—what has emerged as the agency model for the 21st century. The key to achieving our success was in finding the right people and creating an atmosphere for their success—a culture where creatives, engineers, and analysts could work and excel together.

The Overland Agency builds brands and result-generating websites and mobile application. We take an integrated digital approach developing brand strategies that incorporate Internet marketing campaigns, search engine marketing (including organic and paid search strategies), and email-based permission marketing. We also develop customer relationship and channel partner strategies and communications as well as consumer and complete ecommerce solutions. In other words, we are your online integrated marketing partner—an ad agency, web development shop, and search and brand specialists wrapped into one.

We have an ongoing commitment to stimulating the agency's and the community's creative sides. We sponsor cultural events and happenings such as MusicfestNW and contribute to charity events like the Rock 'n' Roll Camp for Girls. On a more serious note, we are proud to aid Oregon Youth Suicide Prevention Program and Morrison Center for Kids to help troubled youth and their parents, and donate our technical and creative serices to Habitat for Humanity.