One
of the biggest needs that nonprofits have is the creation of
professional marketing in order to advertise their mission to the
public. Having a company like the Overland Agency come along to provide
MHHFH a professional website has made all the difference in our
organization.
Meghan Pollard, Executive Director
URL: www.mthoodhabitat.org
Client:Mt.
Hood Habitat for Humanity (MHHFH)—the Habitat for Humanity
International affiliate for East Multnomah and Clackamas Counties—is a
nonprofit organization that seeks to eliminate substandard housing.
With a presence in more than 90 countries including all 50 states and
U.S. territories, Habitat has built more than 225,000 houses, providing
greater than one million people in some 3,000
communities safe, decent, and affordable shelter.
Challenge:Mt.
Hood Habitat needed to develop an online presence that enabled visitors
an in-depth view of their projects and achievements. Their website
needed to showcase the range and benefits of their services, encourage
volunteering and donations while simplifying processes for both, and
allow site visitors to opt in to permission-based marketing campaigns.
And, the site needed to successfully engage an array of audiences:
prospective families, volunteers, donors, board members, the media, and
the community. Additionally, it was important to promote the philosophy
of the parent organization, while strengthening the brand equity.
Solution:The
Overland Agency, having built several pro bono websites for community
nonprofits, was familiar with Mt. Hood Habitat’s content and functional
needs. Using our proprietary Content Management System (CMS) and a .NET
2.0 and C# framework, Overland successfully designed and built a
scalable CMS-driven, web-based tool, allowing Mt. Hood Habitat staff to
effortlessly manage and update content from multiple sites. The newly
edited content is now more easily accessible to the multitude of site
visitors, creating seamless access to a wide variety of resources and
options: calendars, press releases, a newsletter, application forms,
photographs, volunteer and donor opportunities, and dozens of valuable
links.
Result:Since the site launched, Mt.
Hood Habitat has realized enormous interest from web visitors in the
Portland metropolitan area. Through visually engaging and strategically
designed site paths, the site allows visitors to quickly glean Mt. Hood
Habitat’s unique value proposition—and easily get involved with the
simple volunteer interest form. The site also functions as a
brand-building tool, and the organization’s staff enjoys using the
CMS’s intuitive editing tools.
This project won: