A Four-Step Process for Brand and Web Strategy Development

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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Online Product Demos, Animation, Rich Media and Microsites
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Adobe Flash is a great tool for delivering powerful brand messaging on the web. OA's creative and engineering team has developed award winning online demos, microsites, online games and rich media using Flash, ActionScrip and Flex. The close to complete user reach of the Flash plug-in makes it the ideal tool for streaming audio and video, create interest and interactivity through animation, simplify a complex story and many other applications. Content embedded in Flash is not easily viewable by search engines, so you do not get the same search optimization as you will from content in HTML, so we recommed Flash when it's benefits outweigh the reduction in search ranking. Below are some of the varied and award winning work we have done in Flash.


adidas brand intranetBrand intranet for adidas.

We have developed Flash applications ranging from an interactive corporate brand ID site for adidas International to a dynamic radio player and music store application being used on the sites of individual bands nationwide. We have also developed Flash product demos and toolkits for multi-national companies.








Dynamic Flash websiteDynamic Flash website for Soloflex/fitness with integrated audio and video. This site won several awards including Best Sport Site of the Year by the Web Marketing Association.

Many of our Flash websites have won international design and marketing awards. We are leaders in building dynemic fully search optinmized Flash websites with full-featured content management systems (CMS) for easy and intuitive content updates.




HTML website with embedded FlashAn embedded Flash module on LightSPEED's homepage tells the story of their product.

We also frequently use Flash to highten the user experience on our clients websites built on top of our ASP.NET 2.0/C# infrastructure. We imbedd the flash within HTML allowing usres to seamlessly dig for information without leaving the page. Embedded Flash is also the perfect vehicle for audio and video content.






Flash ActionScript WebsiteOverland Agency designed and programmed in Flash ActionScript on a new website for Fila’s latest sports brand, Verdero Baseball.

Overland Agency uses Flash to develop strong, visually engaging websites that build brand and drive results. Serveral recent studies show that customers are more likely to engage with a rich user experience that allow for better understanding of products and services. Flash is the perfect tool to create a great user experience. Our Flash designers and programmers are experts at utilizing the latest in Flash Actionscript programming technology, seamlessly integrating audio and video.


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