The business world’s rapid pace requires a Web site that can change ‘on a dime’
You wouldn’t keep a sales person who isn’t flexible enough to change
her pitch to reflect market changes and your company’s fluctuating
needs. There’s no reason to have a Web site that isn’t agile enough to
do the same.
With customer needs shifting, new markets opening, the economy
swinging, and introductions of new products and services — you need to
be able to change the content of your Web site on a dime. People who
are clueless about computer programming should be able to implement
changes quickly.
A content management system (CMS) makes that possible. Every company should have one.
The preferred scenario allows employees with no HTML or other
Web-coding experience to add, edit and delete text, images, video and
sound quickly and easily.
Note: You may read the full column published in the business journal a
few weeks after its publication, provided in the link below. Before
then, a paid subscription is required to view the entire article on the
Portland Business Journal's website.
Read the full column at Portland Business Journal