A Four-Step Process for Brand and Web Strategy Development

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

Download Whitepaper

10 Steps to Achieving Higher Organic Rank

In this whitepaper are 10 useful ways the Overland Agency recommends to optimize your search positioning.

Download Whitepaper

12 Tips to Increase Paid Search (PPC) Conversion

This whitepaper provides a foundational understanding of paid search marketing, or pay per click advertising (PPC), in helping to achieve business goals.

Download Whitepaper

Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful website framework that we use as the core infrastructure for many of our clients' websites and ecommerce solutions. This framework includes a powerful and easy-to-use full featured Content Management System (CMS) enabling ongoing management of site content by non-technical users.

Download Application Note


Executive Team
Arve Overland, CEO + Chief Creative Officer
Arve has been on the leading edge of the marketing industry’s use of web technologies since the birth of businesses on the Internet. His double expertise (advertising/marketing strategies and interactive innovation) make him a frequent specialist-consultant to major corporations, even beyond our own strong regular client base. Arve’s advertising industry experience includes serving national and international clients in such major industries as manufacturing, technology, financial services, and retail. He has a passion for brand building, marketing, and visual and user experience design. Arve's writes a monthly column for the Portland Business Journal with executable advise for business' to improve their online performance. Away from work he prefers to spend time with his family and play team sports and music with friends.

Greg Tozian, Chief Strategy Officer
Greg made the transition to advertising from international newspaper and magazine reporting in 1989. Since that time he has been the creative lead and senior writer on successful national and international campaigns for clients selling high technology (hardware & software), international fitness equipment, foreign and domestic automobiles, food and drink, cosmetics, and many other products and services. Greg’s journalistic experience and widespread contact base help direct our successful strategic planning department. He has also written half a dozen books on subjects that include innovative business solutions, Fidel Castro's documentary photographers, religious architecture, 20th century popular music, and Hawaiian shirts.

Randy Keener, Art Director
Randy Keener, with 14 years as a designer and art director, has deep experience in creative interactive design, branding execution and website design for B2C and B2B companies. Prior to joining the Overland Agency, Randy served as Associate Creative Director at the Young & Roehr Group. He has created successful projects for companies like Reebok, Rockport, Intel, Columbia Sportswear and Sony.