Portland Advertising Federation
Brand in Hand — How to Make an iPhone App
Arve Overland and Greg Tozian

The branded iPhone app is the most intimate form of marketing ever devised. Amid the feeding frenzy of 3 billion downloads in just18 months, consumers have shown they’ll opt-in and even pay to carry brands around in their pockets: 24-7, 365. But there’ve been far more failures than successes. Arve Overland and Greg Tozian from Portland’s Overland Agency caution that the old marketing rules still apply, even on a gold-rush platform that allows marketers total freedom to create new ways to sell and lift brands. Don’t go there if you don’t have rock-solid strategies for creating a must-have app, seamless integration and execution, and a plan for tracking and justifying your client’s expenditure after they’re on the iTunes Store. Learn how to determine if this latest marketing strategy is for you and your clients from two people whose agency is now creating successful branded iPhone apps.

Arve Overland is Chief Creative Officer and Greg Tozian is Chief Strategy Officer at the Overland Agency. They also write the monthly Portland Business Journal column Online Rules.

Join PAF, Arve and Greg for an informative lunchtime download.
Tuesday, January 26, 2010
11:30 Networking Lunch 12:00 to 1:30
Ecotrust Building 721 NW 9th AvE.
$40 PAF Members $65 Non Members

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