A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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Clients & Industries Past and Present
The Overland Agency teams with companies in many verticals and industries. This variety keeps our creativity fresh, our strategies diverse, and our programming capabilities leading-edge.

OUR INDUSTRY EXPERTISE AND EXPERIENCE INCLUDE:

  • Architecture
  • Consumer Electronics
  • E-commerce
  • Education
  • Entertainment Industry
  • Financial Services Industry
  • Healthcare
  • Hospitality
  • Insurance
  • Manufacturing
  • Professional Services
  • Real Estate and Building Industry
  • Software Industry
  • Sports, Fitness & Lifestyle
  • Staffing
  • Technology
  • Telecommunications


OUR WORK INCLUDE THESE LEADING BRANDS IN THEIR INDUSTRY:

adidas, Inc.
A global leader in the sporting goods industry

Aegon
One of the world’s leading multinational insurance companies

Aperion Audio
An award-winning home audio manufacturer and direct retailer

Ater Wynne LLP
A prominent West Coast law firm with more than 50 years of experience

Campbell Pet Company
A top pet supply manufacturer serving veterinarians and the public

Dolphin Software, Inc.
An innovator in chemical compliance and management and green supply chain software and services

Doxus LLC
A primary research agency for Fortune 500 technology and financial companies

Extensis, a Celartem Company
The software leader in digital assets and font management

ePromos
An industry-leading promotional products distributor

Knowledge Learning Corporation
The nation’s preferred early childhood care and education provider

LAIKA
World-renowned filmmakers, designers, and animators guided by a 30-year legacy of animation history

LightSPEED Technologies
The market leader in classroom amplification technology

Legend Homes
Oregon’s premiere green-certified residential developer

Market Strategies International
A top-tier research and strategic consulting firm serving several industries

McGee Financial Strategies, Inc.
The Northwest’s #1 financial planning firm, making life a richer experience for 30 years

McMenamins
The Northwest’s leading food, drink, entertainment, and hospitality chain with 50+ locations

Merix Corporation
A global manufacturer of advanced, printed circuit boards with facilities in the U.S. and Asia

Moberg Fireplaces, Inc.
The world’s premiere designer/manufacturer for luxury, large-scale custom fireplaces

Mobile Power Solutions
A superior provider of environmental and product safety testing services

Momentum Market Intelligence (MMI)
A leading research firm specializing in technology markets, serving the world’s top technology and Fortune 500 companies

New Edge Networks
Earthlink-owned leading provider of private IP network solutions

Nike, Inc.
The world’s most competitive sports and fitness company

Omegawave Technologies
A pioneer in science-based solutions for optimal human performance

Oregon Memorials
Oregon’s foremost provider of wholesale, custom, and handcrafted granite memorials, columbaria, and large-scale art installations

Regence
The largest health insurer in the Pacific Northwest/Mountain State region

Soloflex
The industry-defining home fitness brand

The Standard
A marquee provider of insurance, retirement services, and annuity investments

Test System Strategies, Inc.
The world’s largest innovator of design-to-test software solutions

Verdero Baseball
A leading-edge maker of elite and competitive baseball apparel, footwear, and gear

Volt
Global leader in staffing and technology solutions.

Welch Allyn®
Award-winning global manufacturer of medical diagnostic equipment


OUR PRO BONO WORK INCLUDES:

Habitat for Humanity, Mount Hood Chapter
A nonprofit housing organization that partners with people in need of quality, affordable housing

Laurelhurst School Foundation
An organization of parents, teachers, and community members committed to improving the quality of education at Laurelhurst Elementary School

Mentor Artists Playwrights Project (MAPP)
A community nonprofit arts organization that partners youth with mentors to produce plays

MusicfestNW
A large-scale annual festival, produced by and for the Northwest music community

Oregon Council of Child and Adolescent Psychiatry
The Oregon Department of Human Services and Youth Suicide Prevention Program