Capabilities | Overland Agency Interactive Digital Advertising

A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

Download our Whitepaper

Website Framework and Integrated Content Management System (CMS)

Overland Agency has developed a powerful website framework that we use as the core infrastructure for many of our clients' websites and ecommerce solutions. This framework includes a powerful and easy-to-use full featured Content Management System (CMS) on the enabling ongoing management of site content by non-technical users.

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Capabilities for the Digital Marketplace

The Overland Agency is a full-service interactive advertising agency focusing on brand building, web design and development, and online/mobile marketing to achieve our client's goals in the digital space. We are your online integrated marketing partner: an ad agency, web development shop, and brand specialists wrapped into one.

Discovery and strategic planning:

Research (journalistic approach)
Benchmarking and SWOTs
Usability testing
Online conversion strategy
Online marketing plans

Branding:

Online brand strategy
Create new brands
Re-align and focus brands
Maintain and strengthen brands
Brand and product positioning
Digital brand identity
Product positioning
Visual and verbal brand language development

User Experience Design (UXD):

Information architecture
Wireframes
Work flows
Functional specifications
Branded paths to action
User Interface (UI) design

Creative:

Idea creation for brands and campaigns
Copywriting (websites and campaign copy)
Creative direction (branding, campaigns, photo shoots, and video shoots)
Flash animation
Graphic design and illustration
Website design
Audio and video production

Programming/engineering:

Web design and development (HTML, CSS, ASP.NET, PHP, Java, Flash ActionScript, XML, and AJAX)
Database design and development
Content Management Systems (CMSs)
Extranet and intranet solutions custom built for business
Web application design and development
Ecommerce solutions
Mobile applications including iPhone Applications
Flash ActionScript programming
Rich-media applications (secure streaming and web broadcasts)

Online media and strategic planning:

Social Media Marketing
Contextual and behavioral targeting
Email campaigns
Integrated online advertising campaigns
Lead-generating direct-response campaigns (online: SEO/SEM/ads)
Online analytics and conversion tracking
Online media planning (search, banner ads, rich media, e-lists, e-newsletters, etc.)
Online permission marketing and loyalty programs
Search engine marketing (SEM)
Search engine optimization (SEO)
Strategic planning including marketing and product launch plans

Rich media:

Audio and video creative and production
Corporate and industrial video
Dynamic Flash sites
Streaming audio and video