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If you havequestions or comments regarding our column, please contact us through the links below.

Contact Arve Overland
Contact Greg Tozian


Business Journal Columns
The Overland Agency CEO and Executive Creative Director, Arve Overland, and VP of Strategic Planning, Greg Tozian are co-writing a monthly column for the Portland Business Journal (www.bizjournals.com/portland). The column, which debuted in the July 11th issue of the regional business newspaper, features strategies and “how-to’s” for developing and maintaining a successful online business presence.

Our goal for the monthly column is to help companies take an objective look at in-depth topics such as search engine optimization and search marketing, user conversion to leads and sales, navigation, analytics, brand effectiveness online and more to help businesses build a better understanding of what defines success in the digital world, and to get real, actionable ideas to start strategizing and implementing better online business models.

Note: You may read the full column published in the business journal a few weeks after its publication, provided in the links below. Before then, a paid subscription is required to view the entire article on the Portland Business Journal's website.

Column 1: July 11, 2008, Checklist can help evaluate your company's website

Column 2: August 8, 2008, Search engine optimization, while complex, brings big benefits