The Overland Agency CEO and Executive Creative Director, Arve Overland, and VP of Strategic Planning, Greg Tozian are co-writing a monthly column for the Portland Business Journal (www.bizjournals.com/portland). The column, which debuted in the July 11th issue of the regional business newspaper, features strategies and “how-to’s” for developing and maintaining a successful online business presence.

Our goal for the monthly column is to help companies take an objective look at in-depth topics such as search engine optimization and search marketing, user conversion to leads and sales, navigation, analytics, brand effectiveness online and more to help businesses build a better understanding of what defines success in the digital world, and to get real, actionable ideas to start strategizing and implementing better online business models.

Note: You may read the full column published in the business journal a few weeks after its publication, provided in the links below. Before then, a paid subscription is required to view the entire article on the Portland Business Journal's website.

Column 1: July 11, 2008, Checklist can help evaluate your company's website

Column 2: August 8, 2008, Search engine optimization, while complex, brings big benefits