Client:
Omegawave Sport has been helping athletes, coaches, and personal trainers gain a competitive advantage since 2000, by providing effective performance optimization technology to professional sports teams and organizations worldwide. Their clients include soccer powerhouses such as Spanish Real Madrid and English Premiership team Manchester United, as well as professional football and baseball teams, the Cleveland Browns and the Texas Rangers.

Challenge:
In order to increase sales and brand strength, Omegawave needed to educate and motivate their audience to trust their brand and product offerings and to take action to contact them for an onsite or remote demo. Omegawave needed to strengthen their brand's positioning and visual language, and increase brand awareness among their target audiences—professional sports teams, Olympic athletes, and their coaches. Overland’s strategic ability and creative vision prompted Omegawave to choose the agency in helping them.

Solution:
Being a global business, emphasis was placed on brand development and online presence. After our discovery process the Overland Agency updated their visual language and brand positioning, and developed an educational, information rich website in the tone and style of their re-aligned brand. The website was built using the Overland website framework, featuring a Content Management System (CMS), enabling ongoing website content updates and organic search optimization. To further assist in their global sales efforts and position the company as knowledge leaders, we created an informative online demo and multiple case studies to help educate prospective clients on the performance-enhancing benefits of their products.

Result:
Overland created a powerful brand and educational website, helping define Omegawave as a knowledge leader and as a sports technology company. The website is informative and consistent, creating successful lead generation opportunities to aid in sales and awareness.