A Four-Step Process for Brand and Web Strategy Development

By Arve Overland, CEO and Executive Creative Director

This whitepaper will show you our proven process for developing and strengthening your brand strategy and online business model.

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Website Framework and Integrated Content Management System (CMS)


Overland Agency has developed a powerful, .Net 2.0/C# website framework that we use as the core infrastructure for many ofour clients websites, social network and ecommerce solutions. This framework includes a powerful and flexible user interface as well as an easy-to-use full featured Content Management System (CMS) on the back-end, enabling ongoing management of site content by non-technical users.

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Agency Awards for Our Creative Work
2007
The MarCom Awards (international)
The MarCom Awards (www.marcomawards.com) is the work’s largest organization honoring marketing and communication professionals.
Number of entries: 5,000+

Gold Award, Nontoxic Business: New insights for greening the supply chain (viewable at: www.dolphinsafesource.com)

International Davey Awards
The Davey Awards (www.daveyawards.com), underwritten by ADWEEK and Fortune Small Business, honors the work of small, focused firms that rely on ingenuity rather than large creative budgets.
Number of entries: 4,000+

Silver Awards for:

Dolphin Safe Source, Corporate Image Film (viewable at: www.dolphinsafesource.com)
New Edge Networks, Flash Sales Demo (www.newedgenetworks.com/_apps/ipstory.html)
Dolphin Safe Source, Professional Services Website (www.dolphinsafesource.com)

WebAwards (international)
The WebAwards, given by the Web Marketing Association (www.webaward.org), were established in 1997 to recognize exceptional design and functionality for entire websites.
Number of entries: Thousands from more than 33 countries

Standard of Excellence for:
B2B Website, Dolphin Safe Source (www.dolphinsafesource.com)
Legal Website, Ater Wynne LLP (www.aterwynne.com)
Manufacturing Website, Merix (www.merix.com)

W3 Awards
(international)
The first major web competition accessible to small firms, global agencies, and everyone in between, the W3 Awards are judged by members of the elite International Academy of the Visual Arts.
Number of entries: 2,700+

Silver Award, Technology/Science Interactive Demo: New Edge Networks (www.newedgenetworks.com)

Creativity Annual Awards (international)
Entering its 38th year, this is one of the longest running international advertising and graphic design competitions, honoring outstanding work of creative professionals in every discipline. Award-winning work is featured in the 400-page annual publication Creativity Awards Annual from HarperCollins.
Number of entries: 2,700+ from over 30 countries

Platinum Award, Demo/Presentation Video
New Edge Networks Demo (www.newedgenetworks.com)

Gold Award, Public Service/Non-Profit Website
Mt. Hood Habitat for Humanity (www.mthoodhabitat.org)

Silver Awards for:
Verdero Baseball, Consumer Website (www.verdero.com)
Dolphin Safe Source, B2B Website (www.dolphinsafesource.com)
Oregon Memorials B2B Website (www.oregonmemorials.com)

Aurora Awards
(international)
The awards honor excellence in products, programs, and commercials that don’t normally compete on a national level, judged by a panel of seasoned film and video professionals.

Gold Award, Nontoxic Business: New Insights for Greening the Supply Chain
(viewable at: www.dolphinsafesource.com)

Inc. Magazine's 5,000 Fastest-Growing Companies in America

The Overland Agency joined this inaugural list of America's 5,000 most successful entrepreneurs, ranking 3,578th in the nation and 64th in the regional Top 100: www.inc.com

Portland Business Journal's 100 Fastest-Growing Private Companies in Oregon
(regional)
Among hundreds of entrants, the Overland Agency ranked 56th for its 83.5% growth in revenues and employees from 2004 to 2006.

B2B ACE Awards
(national)
Hosted by the Business Marketing Association of New York City, the Ace Awards honor the most exceptional creative efforts in B2B marketing communications.

2nd, Corporate/Brand Website: www.oregonmemorials.com

Summit Creative Awards (international)
The Summit Creative Awards (www.summitawards.com) is an international awards competition recognizing excellence in advertising, communications and design
Number of entries: Thousands from 23 countries

Gold Award, Health/Lifestyle Website: www.overlandagency.com/soloflex
Silver Award, B2B Product Website: www.merix.com

Internet Advertising Competition (international)
The Internet Advertising Competition (IAC) Awards (www.advertisingcompetition.org/iac) are produced by the Web Marketing Association to honor excellence in online advertising.

Best General Interest Microsite/Landing Page: www.overlandagency.com/soloflex
Best Legal Microsite/Landing Page: www.aterwynne.com

Interactive Media Awards (international)
The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement. The Overland Agency won alongside big-budget campaigns for McDonald’s, Dreamworks SKG, BMW, Sony, Calvin Klein, and Tropicana.

Best in Class for Consumer Goods
Verdero Baseball (www.verdero.com)

Outstanding Achievement for Financial Information
McGee Financial Strategies (www.mcgeenet.com)

Outstanding Achievement for Professional Services
Ater Wynne, LLP (www.aterwynne.com)

2006
International Davey Awards
Number of entries: 3,500+

Gold Award for Print and Collateral
IQ Academies, “Day at the Dells”

Silver Awards for Websites/Online Marketing:
Campbell Pet Company (www.campbellpet.com)
Stonebridge Life Insurance (www.stonebridge10yearterm.com)
Soloflex (www.overlandagency.com/soloflex)
Extensis Fusion (www.extensis.com/fusion)
Extensis Portfolio (www.extensis.com/portfolio)

Silver Award for Film and Video
Reel World Productions

WebAwards (international)
Number of entries: Thousands from more than 33 countries

Best Sports Site: Soloflex (www.overlandagency.com/soloflex)
Standard of Excellence for Architecture: Moberg Fireplaces (www.mobergfireplaces.com)

Internet Advertising Competition (international)

Best B2B Microsite/Landing Page: adidas Y-3 (www.adidas.com/y-3)
Best B2B Rich Media Online Campaign: Extensis Fusion banner ads

2005
International Davey Awards
Number of entries: 2,000+

Silver Winner, Standard of Excellence
Standard Insurance Company’s www.standard.com

Communication Arts’ Interactive Annual 11 (international)
Communication Arts magazine hosts its prestigious annual competition for excellence in web design.
Number of entries: 2,000+

Standard Insurance Company, sponsor of Rachel Scdoris, a legally blind champion sled dog racer (www.standard.com)

Summit Creative Awards (international)
Number of entries: 3,000+

Best in Show, B2B Website: Go Rachael Go (www.standard.com)
Best in Show, Flash Website: Go Rachael Go (www.standard.com)

Rosey Awards (regional)
The Portland Advertising Federation honors the best in creative and technical execution among local ad agencies.

Interactive B2B/Misc., Award of Merit: adidas Y-3 newsletter

Portland Business Journal’s “Forty Under 40 Awards” (regional)
Oregon’s leading business newspaper’s annual recognition of the area’s top 40 business people under the age of 40, based on professional accomplishment, community involvement, and professional recognition.
Arve Overland, CEO and Executive Creative Director of the Overland Agency