How to make green by going organic

Statistics show that up to 80 percent of all Internet traffic starts on a search engine such as Google, Yahoo!, or MSN. And many studies in recent years also show that search delivers lower costs per lead than direct mail and other traditional media. It is therefore no wonder that search visibility on the Internet is vital for any business, particularly smaller ones with limited marketing budgets.

When potential customers search for products and services you provide, having a high rating in SEO can generate increased business opportunities. If your website is set up to convert visitors (a column on conversion is coming in two months) it can spur leads or direct sales.

Search marketing is often divided into two areas: organic search engine optimization (SEO) and paid search (to be covered in our next column).

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